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Top 10 Tips for Calculating Your Email’s Return on Investment (ROI)
Calculating your email’s Return on Investment (ROI) is necessary to determine what’s working, what’s not and how much revenue you’re bringing in. Today we bring you our Top 10 tips to calculate your...
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Marketing Moment: Build Anticipation and They Will Come
My dad is a Realtor. Last week he listed a home in a popular Denver neighborhood. Rather than opening it up for showings right away, he decided to keep it listed for the week and not allow anyone to...
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Important Marketing Lessons from a DIY Weekend
Last weekend, my husband and I helped some friends with some DIY remodeling projects… new counter tops, new floors, bathroom mirror and lighting upgrades, etc. They are going to put their home on the...
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Green Marketing: How to Capture the Value and Eliminate the Risk
Green Marketing has become, in a very short amount of time, an essential tool for large corporates and small businesses alike. My previous post, Green Marketing: An Effective Technique Plagued by...
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7 Check Points for Mid-Year Marketing Wellness
I was poking through old posts this week and ran across this one. It is time for a mid-year marketing check-up, so I thought we’d post it again for you! Enjoy! It’s hard to believe we are already...
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Top 10 Email Marketing Ideas for Realtors
We are going to start to work in some industry specific Top 10 lists over the rest of the year. Today we start it off with Realtors! Realtors and email marketing can be a perfect match. Here are some...
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8 DIY Tips to Make Your Emails Sizzle with Visual!
Originally published in the July 2013 Edition of the Thoughtspot Newsletter. Have you heard? Visualization is taking over email inboxes. Making your email content more visual will help draw your...
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FAQ Friday: Why is consistent branding important?
Keeping Your Company’s Branding Consistent Using consistent branding (your company logo, imagery, colors, fonts, etc.) when you interact with customers is essential. Your branding represents your...
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Using Landing Pages to Maximize Value
So you have your online campaign all set up and ready to go; your email is looking great and you even had some banner ads created to place on a local online publication. You have the perfect tools in...
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Don’t wait – dig in and discover what your subscribers are looking for!
Tracking the performance of your email campaigns is one of the key steps to evaluating the health of your email program. The aggregate campaign summary reports provide directional trends and...
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